| Job Role: SOCIAL MEDIA MANAGER |
| Sector: Media and Entertainment |
| Duration in hours: 350 |
| About Job Role: to teach students How to develop and implement a social media marketing plan across all platforms. purpose is to provide job and freelance opportunity as social media marketer in M&E Industry |
| Placement opportunities : Now days social media is the most popular communication medium and best solution to spread a content, for an organization, it is the primary tool of promotion and advertisement. For all institutions a social media manager is basic need. So that, there are wide range of placement opportunity in social media marketing. |
Module 1: Introduction and orientation
- Create accounts in various social media platforms
- Create social media campaigns in various platforms
- Assimilate various terms related with social media
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Module 2: Develop social media strategy
- Align the social media strategy in sync with the organizations goal and objective
- Set up social media campaign as per identified organizational objective and goal
- Set-up specific, measurable, attainable, relevant, timely (SMART) goals for each social media marketing campaign
- Carry out segmentation of market by identifying common characteristics of various buyers groups
- Analyse about industry trend, target customers of competitors
- Identify the social media target platforms based on the product and services offered and the organizational goals
- Create a social media budget by allocating fund to various platforms.
- Create a list of key performance indicators ( KPI) to tract campaign performance
- Measure various campaign performances based on defined KPIs
- Create a management information system for preparation of periodic analytic reports for the management.
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Module 3: Plan Social media Strategy
- Create campaigns based on the social media strategy of the organization
- Set up calendar for activities in various platforms as per budget
- Identify and coordinate to source the various requirements for running the campaign such as social media posts, infographics, blogs, landing pages etc.
- Track and test conversion records periodically for each campaign Observe the daily budge, content calendar, target audience of all the campaigns and ensure that the campaigns are run as per budget and hit the intended audience
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Module 4: Prepare and Manage the Budget
- Determine various cost components such as team salaries, tools, software, content creation, cost of advertisement etc.
- Prepare a budget by incorporating all cost components proportionally as per established rationales
- Create sequence of the campaign with expected budget outflow for each campaign,
- Use budgeting software
- Prepare budget manually or with the aid of software with detail break up of each cost head
- Monitor the budget to exercise adequate control
- Create variance report highlighting actual expenses against budgeted expenses
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Module 5: Prepare MIS and analytical report for social media
- Generate Analytic weekly/monthly/ yearly report by collecting statistics (followers, clicks, likes, reply, share, retweets, favorites etc.)
- Generate qualitative analytical report to measure the engagement of a marketing campaign, success of a product launch or event
- Carryout exploratory research particularly in the conceptualization stage of a campaign
- Prepare different types of MIS reports expected by the management/ other internal functions
- Analyze the reports to identify key trends in the industry, product group, buyer’s behavior.
- Audit social media strategy Check variances and suggest corrective actions based on the analysis.
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Module 6: Manage a team
- Communicate with team effectively in verbal and written form
- Ensure team productivity to achieve goal
- Disseminate information to team in effective manner in sync with organizational requirement
- Analyze gaps in work performance, share feedback in a motivating manner, suggest corrective actions to enhance performance
- Comply with the organization’s policies and procedures for team building
- Exercise proper delegation and control to achieve team performance
- Suggest ways/methods to improve performance and prepare a monthly performance report Resolve conflicts and escalate issues as per human resource policy of the organization
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Module 7: Maintain workplace, Health and Safety
- Maintain one’s posture and position to minimize fatigue and the risk of injury.
- Maintain first aid kit and keep oneself updated on the first aid procedures
- Identify and document potential risks like siting postures while using computer, eye fatigues and other hazards in the workplace.
- Maintain accident reports.
- Report health and safety risks/ hazards to concerned personnel.
- Participate in organization health and safety knowledge sessions and drill
- Identify the people responsible for health and safety in the workplace, including those to contact in case of an emergency.
- Identify security signals e.g. fire alarms and places ` staircases, fire warden stations, first aid and medical rooms
- Identify aspects of your workplace that could cause potential risk to own and others health and safety.
- Safeguard personal health and safety and that of others in the workplace though precautionary measures.
- Identify and recommended opportunities for improving health, safety and security to the designated person.
- Report and hazards outside the individuals authority to the relevant person in line with organizational procedures and warn other people who may be affected
- Follow organizations emergency procedures for accidents, fires or any other natural calamity in case of a hazard
- Identify and correct risks like illness accidents, fires or any other natural calamity safely and within the limits of individual authority
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